New Zealand New Thinking‘Forward thinking and innovation are not limited to any part of the world: but they flourish in New Zealand – and in the minds of Kiwis’ -Time Magazine. New Zealand businesses and people bring the world creativity, innovation, and technology — through New Thinking. NZTE’s goal is to see that value recognised globally. Building international recognition for New Zealand's unique value depends on everyone communicating and delivering the New Thinking message. NZTEhas developed its international marketing programme around the ‘New Zealand New Thinking’ positioning that will differentiate New Zealand internationally, better support leading sectors, and enhance New Zealand’s established and emerging areas of competitive advantage. For many years, common perceptions of New Zealand have revolved around its landscape and accompanying clean, green image. These are important but we also need convey a richer set of messages that create recognition for the broader characteristics that define our people, business and country. Raising global recognition of New Zealand’s competitive edge through the New Zealand New Thinking programme will benefit every New Zealander by increasing opportunities for international trade and economic growth, securing foreign investment and enhancing New Zealand’s attractiveness for skilled or business migrants. Opportunities are continuously being looked for to showcase New Zealand on the world stage and promote our point of difference. The programme supports New Zealand companies at key offshore events, and domestically, seeks to build and develop relationships with both public and private sector. The website http://www.newzealandthinking.com/BrandNZ/default.aspx has been developed to provide practical resources and tools to help you play your part in telling the story of New Zealand to the world. Sector overviewNew Zealand has one of the world’s fastest growing biotechnology sectors.In 2003-2004 income from biotechnology was $675 million compared with $475 million in 2002-2003; in the five years to June 2004, 348 biotechnology-related patents were granted compared with 156 between 1994 and 1999; and in 2004 the sector employed 2,464 people, of whom 38% held a doctorate. New Zealand’s biotechnology strength mainly derives from more than 150 years of experience in genetically improving animals and plants, creating one of the world’s most efficient agricultural economies. The knowledge gained as a world leader in agricultural primary production has combined well with a tradition of scientific research excellence. The convergence of the nutritional and biomedical sciences and food technology is an emerging biotechnology area in which New Zealand can also make a significant contribution. New Zealand has the scientific know-how to help meet the resulting demands for pharmaceuticals, diagnostics, nutraceuticals and functional foods (foods designed and marketed to promote health). SMEs in New Zealand Small and medium sized enterprises (SMEs) are viewed as a source of flexibility and innovation, and make a significant contribution to economies, both in terms of the number of SMEs and the proportion of the labour force employed by these firms. The significance of the SME sector in New Zealand has been increasing, with further opportunities presented by globalisation and technological development. EDANZ Financial system SEAANZ Enterprise Training Programme
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